Typography

Typography shapes how users perceive and interact with content. A well-defined typography system enhances readability, establishes hierarchy, and ensures a cohesive brand presence. By balancing aesthetics with function, typography helps create a more accessible and engaging experience.

White uppercase letter ‘T’ icon representing typography.

A structured typography system ensures that text remains legible, scalable, and consistent across different devices and screen sizes. It defines rules for font sizes, weights, line heights, and spacing, ensuring a harmonious visual experience throughout the interface.

This section provides guidelines for implementing a structured, accessible, and visually balanced typography system.

Key Elements of a Typography System

A well-structured typography system consists of several key elements that work together to create a consistent reading experience.

  • Font Families: Choose a primary and, if necessary, a secondary typeface that aligns with the brand’s identity.

  • Font Sizes & Hierarchy: Establish clear size distinctions between headings, body text, and captions to guide readability.

  • Line Height & Spacing: Ensure adequate line spacing (leading) for readability, preventing text from feeling too cramped or too loose.

  • Weight & Emphasis: Use bold and light variations strategically to highlight important content while maintaining balance.

  • Scalability & Responsiveness: Typography should adapt fluidly to different screen sizes and accessibility settings.

By defining and maintaining consistent typography rules, you improve both usability and visual clarity, ensuring that users can read and engage with content effortlessly.

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